Tesco Sign Up Green Progamme

In August 2016, Tesco, a leading retail giant, launched a transformative “Sign Up Green Program” aimed at promoting sustainable practices across its stores and engaging customers in environmental stewardship. The program encouraged shoppers to sign up for a digital green initiative, opting for electronic receipts instead of printed ones, thereby reducing paper waste. Tesco also introduced reusable shopping bags made from recycled materials, inspiring customers to make eco-friendly choices. The “Sign Up Green Program” involved educational campaigns and in-store events, raising awareness about the importance of sustainable consumption and waste reduction. By the end of August, Tesco’s initiative had garnered significant support from customers, fostering a culture of environmental responsibility and setting a new standard for sustainable retail practices in Malaysia.